New guidance on misleading retailer pricing tactics published

The Chartered Trading Standards Institute has published new guidance aimed at stopping misleading and confusing pricing tactics used by some retailers. The publication of the guidance follows a Which? investigation, several complaints from disgruntled shoppers and a subsequent super-complaint on misleading pricing practices in the grocery sector. Which? had claimed that retailers were misleading and confusing consumers into sales by creating a façade of savings that did not actually exist. The guidance provides an overview of consumer protection legislation relating to pricing and associated practices, for all traders.

This checklist sets out what a business needs to know about the different types of sales promotions that can be used to promote its goods or services.